If you believe in the law of attraction, you know that all thoughts and emotions must stay focused on the desired outcome, rather than the lack of that outcome. In this case, they need to focus on the house being sold rather than why it hasn’t sold yet. The real estate agent should be envisioning shaking hands with the clients after the closing, and perhaps even thinking about where and how he’ll spend the commission check.
The sellers should be getting ready to move – packing the things they don’t use every day, donating the things they’ll never use, and envisioning what they’re going to do after the house is sold.
One of the pre-listing tasks that most real estate agents will recommend is staging the house. They’ll tell the sellers that they can’t let the place look “lived in” right now – it needs to look like a “model home” so that buyers can imagine themselves living there.
Using Feng Shui goes hand in hand with staging, but takes it a step farther.
In Feng Shui, the focus is on placing objects and colors in the proper places to bring about a desired change. Each area of a house – or a room – represents a different quality of life. These include health, love, prosperity and wealth, fame, etc.
You may or may not believe that this can work, but by re-arranging the house and the rooms according to the teachings of Feng Shui, the homeowner can’t help but stay focused on the successful outcome. That is, after all, why he or she is going to this trouble!
Contrary to what some believe, the objects don’t have to be Oriental in nature. Most homeowners can merely re-arrange objects they already own, although they might need to buy some small objects to achieve the color balance. Perhaps they’ll need a new set of towels, a throw pillow, or some artificial flowers.
One of my favorite instructional books on the subject is “The Western Guide to Feng Shui.” There are also books written expressly for real estate agents and their clients.
The second benefit is that by applying Feng Shui, a room comes into balance and achieves a “feeling” and a warmth that many professionally decorated rooms lack. This may be because each of the elements of fire, water, earth, metal, and wood are represented in each room.
Whatever the reason, people entering a room that has “Been Feng Shuied” are relaxed and at ease. They don’t really want to leave – and that feeling alone can go a long way toward making the sale!
Marte Cliff is a Freelance Copywriter and former real estate broker who specializes in writing for real estate and related industries.